INFINITY 2023 is one of the largest events at the Institute of Technology & Business STIKOM Bali, an annual technology and innovation event by the Student Programming Organisation.
As the event’s Coordinator of Design, I was responsible for managing and developing the concepts, templates and every design element of INFINITY 2023.
My work covered almost everything the event put in front of people, from the Instagram feed to the trophy and mascot.
My work covered almost everything the event put in front of people: the Instagram feed designs and templates, the activity proposal and sponsor documents, the main poster, guidebook and event banners, the assets for the live stream, the certificates, the prototype of the event trophy, the event mascot, and the concepts for the sponsor video ads.
Every piece had to carry the brand’s core value and purpose, not just look good.
Before designing anything, I made sure I understood the INFINITY 2023 brand and the direction the organisers wanted to take. The goal wasn’t just to produce graphics, but to understand the core value and purpose behind every single piece we delivered.
A system instead of one-off pieces: guidelines and templates that kept everyone’s work consistent.
Rather than designing piece by piece, I set up a clean, structured system for the event: guidelines and templates that kept social media, sponsor materials and media consistent across everyone producing them.
The piece I’m proudest of is GREFY, the mascot I designed as the icon of INFINITY. It is still being used today.
One consistent identity across every medium, and a lesson in managing both the people and the media.
INFINITY 2023 ended up with one consistent identity across its guidelines, social media, sponsor materials and media. The event drew a high number of participants in both its academic and e-sport competitions, and it attracted major sponsors.
Coordinating the design taught me how to build guidelines and systems that work across different media and different people. The biggest lesson was managing both at once: the people creating the work, and the media it lives on.
Based in Bali, Indonesia.