Every pain point became a feature: a personalised path, daily rewards, a community, and an AI mentor that gives feedback.
I turned each pain point into a “How might we” question. The answers became Forwwward’s core: a curriculum verified by professionals, gamification with daily rewards and a heat streak, a sign-up survey that builds a personalised learning path, a community for discussion and collaboration, and an AI mentor that gives feedback every time a learner submits an answer.
The Personalized Path asks a few questions during onboarding, like which skills you want to learn, and recommends classes to match, so nobody starts out confused. The Community gives learners a place to ask questions, share ideas and solve problems together. And Eva, the AI mentor, explains concepts, answers follow-up questions and gives instant feedback on every exercise.
For the brand, the Forwwward symbol stands for the app’s commitment to helping people reach their goals; its dynamic shape reflects the belief that everyone can learn and grow. The interface uses DM Sans with a bright green as its main colour.