Ask & Embla

In 2022, I had the opportunity to lead the ASK & EMBLA Website Redesign Project as the designer, tasked with revamping their website to reflect their mission and brand essence. Leading the redesign project and ensuring it aligns with current design trends in the jewellery industry. The primary challenge of the project is to express their unique style in a design where people can sense their uniqueness throughout the website.

I begin with understanding their value as a brand. Which I follow with research in the jewellery industry trend. Understanding what makes a jewellery website stand out and works both in a design and business perspective.

After 4 months of the redesign process, there was a lot of trial and error that I faced, but by the end, I managed to deliver the project in time and fulfil the client's expectation to bring their value and mission into a brand new website that has the same uniqueness feeling of their product.

This was the biggest project that I handled as a designer. I learned a lot about how the industry works and how to handle clients. The design of the website is live, and you can check it at askandembla.net.